Site & Social (Site and Social) transparent logo

Digital Marketing Learning 🎓

8 Local SEO Tips for UK Businesses: How to Dominate Local Search Results

Local UK business owner smiling about his SEO results.
Facebook
Twitter
LinkedIn
Pinterest
WhatsApp
Email

Having a strong online presence is crucial for businesses of all sizes in today’s modern world. For local businesses, this means optimising for local search engine results to ensure that potential customers find you when they’re searching for products or services in your area. This is called Local Search Engine Optimization (SEO). Local SEO can have a massive impact on your business’s online success. Do it right, and you’ll have a business that shows up in the right places to the right people. In this article, we’ll explore some essential local SEO tips specifically for UK businesses.

Register For Your ‘Google My Business’ Listing

Google My Business (GMB) is a powerful tool for local businesses. Ensure that you have registered your business here with accurate, up to date information. You want to make sure that you fill out all the various info sections here. Business name, address, phone number (NAP), website URL etc.

Optional – You can also set up Google reviews here where you can give customers the opportunity to leave reviews on your listing. This is generally something that we recommend, as there is a strong correlation between positive reviews online and customer trust (as you’d expect)!

Use Local Words & Phrases On Your Website

Whether you are a small corner shop in a local village or a large international business, keyword research is crucial for your SEO. In the context of local SEO in the UK, consider incorporating location-specific keywords into your website content.

For example, if you run a kitchen shop in Bristol then it would make sense to focus on keywords like “Bristol Kitchens” or “Quality Kitchens in Bristol.” Read up on keyword strategy to ensure that you are placing the right keywords in the right places across your website.

Create Valuable Content Specific to your Location

Producing valuable content that relates to your business and its location will help a lot with your local SEO. Blog posts & articles don’t only make your business sound more knowledgeable, they also give you the opportunity to target yet more keywords that are relevant to your business.

If they’re good and providing genuine value to your community, make sure you also share them across your social media pages. Once people find your blog posts and start linking to them, Google will start to see your website as a more authoritative website.

Build Your Local Citations

A citation is a mention of your business name, address, and phone number (NAP) on other websites, directories, or platforms. NAP is a very simple yet effective way to boost your local SEO presence.

One key tip here is to make sure that the information that you submit across all online listings, including social media profiles and local directories, is exactly the same. Don’t put a different phone number on 2 different sites, for example. Keeping things the same is how you get the best SEO boost.

Make The Most Of Online Reviews

We touched on this earlier in the article, but online reviews and testimonials are another big influence on local SEO. Once you’ve had a good experience with a client, make sure you kindly invite them to leave a review of your services/product on one of the top review sites (Google, TrustPilot, etc).

This not only helps with SEO but also just generally with your online conversion rates – People trust online reviews.

Ensure Your Website Is Optimised For Mobile Devices

An increasingly important part of SEO is how user friendly and responsive your website is to navigate. There are a whole suite of things to consider here, but the most important is arguably to make sure that your website is optimised for mobile devices.

In the UK, where a significant portion of internet traffic comes from mobile devices, this is especially important. Ensure that your website is responsive and loads quickly on mobiles and tablets.

Monitor Your Local SEO Performance

Keep a close eye on your local SEO performance using Google Analytics and Search Console. To sign up to these, you’ll need to add a Google Tag to your website. This is fairly easy to do but will be different depending on how your website has been built.

You will also need to add a TXT record to your website’s DNS records to verify your website with Search Console.

Don’t know how to do this? Consider our website or SEO services! We will set up your tracking as part of our service.

Once set up with analytics and search console, you can then analyse key metrics, such as website traffic, click-through rates, and conversion rates. This is important to see how well your site is performing and spot areas to improve.

Stay Up To Date With Local SEO Trends

The field of SEO is constantly evolving, and local SEO is no exception. Google releases updates to it’s SEO algorithms fairly regularly, so it’s important to keep up to date with trends, news and best practices to ensure that your local SEO is kept in good condition.

To Conclude:

While it does vary depending on location, SEO is generally easier and more effective for local businesses vs national businesses. When done right, you are competing with only your local area, which tends to have less competitive keywords (eg “Bristol Kitchen Company” is much easier to rank for than just “Kitchen Company”). By using the local SEO tips for UK businesses in this article as a starting point, you should be well on your way to the first page of Google!

Want to take things further? Take a look at our SEO services. We work with local UK businesses up and down the country to help them improve their search engine rankings, why not join them?

More to explore

Blake House

Web Design & Social Media

“‘Christian went above and beyond when he launched our new website for us. He was patient and thorough with all the requests we had and it has resulted in us having a brand-new platform for us and our customers to use efficiently, not to mention all the new business it has brought in the first few weeks. The attention to detail on all aspects were exceeded and we would recommend Site & Social to anyone looking to upgrade their online presence!‘”

Shrink York

Web Design Services

“Working with Site & Social has been a breeze. Christian is incredibly attentive, even in the face of us not always knowing what we want, and more than happy to attend to little details to get the site exactly how we wanted it. I honestly would never go anywhere else now for any website needs!”

Sukhi Gill Nutrition

Web Design Services

“Christian at Site & Social has been an absolute pleasure to work with. He understood my vision from the beginning which made the project flow much easier. 

He is very patient and professional. I am very pleased with my website. Thanks very much Christian! ”

Sustainable Clean Solutions

Web Design Services

“We are pleased to share our thoughts on the work of Christian, who recently completed the design of our website. Christian’s professionalism and punctuality truly set him apart. From the inception of the project to its completion, the entire process was remarkably smooth and efficient.

Christian’s creativity shone through in the website’s design, making it both visually appealing and functional. Moreover, his ability to deliver such a high-quality website within a short timeframe was truly impressive.

We are exceedingly pleased with the final result and grateful to Christian for his exceptional work. We highly recommend his services to anyone seeking a professional, creative, and efficient web designer.

Team at Sustainable Clean Solutions Ltd.”

Axxello client testimonial logo

Axxello

Web Design Services

“I would strongly recommend using Site&Social. They exhibited remarkable flexibility, quick turnaround time, and a strong commitment to delivering a high-performing final product.

From start to finish, Site&Social demonstrated professionalism and tailored their approach to meet my specific needs. I am grateful for their exceptional work and highly recommend them to anyone in need of web development services.”

— Erick Visser, Axxello.

creator space logo which is the letter C in white with an orbit around it designed by Site and Social

Creator Space

Digital Design Services

“We came across Site & Social because we needed a logo design for our upcoming launch of a new digital creator community. The description we gave was quite tricky to explain, we essentially wanted the C (of creator) to be made into the logo with a play on ‘space’ as in outer space.

We were blown away by the design that Christian and the Site & Social team came up with in just a couple of days. After 1 or 2 minor tweaks, which they were happy to do, we got the logo we were really hoping for! We love the design and we have really enjoyed working with Site & Social.

We are now working with them on the design and build of our website, and must say that we are really impressed with this too so far. Highly recommend! Thanks again!”

the creator space logo design
Galaxy Football Site and Social testimonial logo

Galaxy Football

Social Media & Web

“We have been operating a business for over the last 10 years and have inconsistently used social media to promote ad-hoc competitions, new products and customer reviews. Doing this in house was expensive, time consuming and the results we wanted were not always achieved.

Then we found Christian and Site & Social! Christian was able to tailor a package to us, using one of the packages on the site a foundation to build from.

Once the volume of posts and other services had been agreed within a couple of days, Christian helped us create an easy to use excel form which allowed to us to supply all the information to him to create posts enough for posts for the month ahead. To supply the information takes us about an hour but that’s it for the month, Christian has everything he needs. Normally this much content would have taken many hours within our normal working day.

Before we launched we received a couple of sample posts to sign off and we were all set. We could see all the scheduled posts, the content and time they were due to be published.

Since launching with Site & Social, we have received direct sales from posts, doubled our views to our website and started conversations with our customers about our social media…even some customers requesting to be featured!

We are looking to launch our new brand with Site & Social too in the next few months, Christian has advised on this best way to go about this, and this extended to now developing our new website also, so there is complete synergy across all our customer facing platforms.”

Sam Parr – Galaxy Football

Caroline Watkins Garden Design website logo

CW Garden Design

Web Design & SEO

“A few words regarding my experience having a new website creating and an old site updating by Christian at Site & Social:

My old site was tired and wasn’t mobile friendly, I wasn’t getting the customers I needed. I contacted Christian who explained the process and suggested various ways of achieving my goals. Soon I had two up to date Web sites running.

Nothing was too much trouble even when I changed my mind. He was very responsive whenever contacted.
I signed up with Christian because he wasn’t pushy and didn’t promise the impossible like most companies.
I think his price is fair too!”

photographer logo white M on a black background

MT Photographer

Web Design Services

“It was great to work with Site and Social for my new website. From my first call with Christian the process was really slick, friendly and efficient.

I opted to have a website design created for me using the starter website package and from start to finish was a smooth process and tailored exactly to my needs! Highly recommend working with Site and Social if you want an affordable, stress free and efficient service.”

Acorn Logo

Acorn Business Finance

Web Design Services

I was recommended to use the services of Christian by a friend as we needed a complete overhaul and refresh of our website which had become aged and not enticing to potential new clients.

From the initial conversation to the very comprehensive guide of the service we would be provided with to the finished product, I couldn’t be happier with the service and end result produced by Christian.

He was highly engaging and made collaboration easy, taking on board my wishes, wants and must haves, whilst having the artistic licence to not only produce something which looks and feel amazing, has had amazing feedback from clients, colleagues, and friends alike.

I would not hesitate to recommend Christian and his services, and have already stated to do so with clients who are looking at a new or refreshed website.

First class from start to finish, thanks Christian.

Kick off your project

Our experts are waiting to discuss your project details.