Having a strong online presence is crucial for businesses of all sizes in today’s modern world. For local businesses, this means optimising for local search engine results to ensure that potential customers find you when they’re searching for products or services in your area. This is called Local Search Engine Optimization (SEO). Local SEO can have a massive impact on your business’s online success. Do it right, and you’ll have a business that shows up in the right places to the right people. In this article, we’ll explore some essential local SEO tips specifically for UK businesses.
Register For Your ‘Google My Business’ Listing
Google My Business (GMB) is a powerful tool for local businesses. Ensure that you have registered your business here with accurate, up to date information. You want to make sure that you fill out all the various info sections here. Business name, address, phone number (NAP), website URL etc.
Optional – You can also set up Google reviews here where you can give customers the opportunity to leave reviews on your listing. This is generally something that we recommend, as there is a strong correlation between positive reviews online and customer trust (as you’d expect)!
Use Local Words & Phrases On Your Website
Whether you are a small corner shop in a local village or a large international business, keyword research is crucial for your SEO. In the context of local SEO in the UK, consider incorporating location-specific keywords into your website content.
For example, if you run a kitchen shop in Bristol then it would make sense to focus on keywords like “Bristol Kitchens” or “Quality Kitchens in Bristol.” Read up on keyword strategy to ensure that you are placing the right keywords in the right places across your website.
Create Valuable Content Specific to your Location
Producing valuable content that relates to your business and its location will help a lot with your local SEO. Blog posts & articles don’t only make your business sound more knowledgeable, they also give you the opportunity to target yet more keywords that are relevant to your business.
If they’re good and providing genuine value to your community, make sure you also share them across your social media pages. Once people find your blog posts and start linking to them, Google will start to see your website as a more authoritative website.
Build Your Local Citations
A citation is a mention of your business name, address, and phone number (NAP) on other websites, directories, or platforms. NAP is a very simple yet effective way to boost your local SEO presence.
One key tip here is to make sure that the information that you submit across all online listings, including social media profiles and local directories, is exactly the same. Don’t put a different phone number on 2 different sites, for example. Keeping things the same is how you get the best SEO boost.
Make The Most Of Online Reviews
We touched on this earlier in the article, but online reviews and testimonials are another big influence on local SEO. Once you’ve had a good experience with a client, make sure you kindly invite them to leave a review of your services/product on one of the top review sites (Google, TrustPilot, etc).
This not only helps with SEO but also just generally with your online conversion rates – People trust online reviews.
Ensure Your Website Is Optimised For Mobile Devices
An increasingly important part of SEO is how user friendly and responsive your website is to navigate. There are a whole suite of things to consider here, but the most important is arguably to make sure that your website is optimised for mobile devices.
In the UK, where a significant portion of internet traffic comes from mobile devices, this is especially important. Ensure that your website is responsive and loads quickly on mobiles and tablets.
Monitor Your Local SEO Performance
Keep a close eye on your local SEO performance using Google Analytics and Search Console. To sign up to these, you’ll need to add a Google Tag to your website. This is fairly easy to do but will be different depending on how your website has been built.
You will also need to add a TXT record to your website’s DNS records to verify your website with Search Console.
Once set up with analytics and search console, you can then analyse key metrics, such as website traffic, click-through rates, and conversion rates. This is important to see how well your site is performing and spot areas to improve.
Stay Up To Date With Local SEO Trends
The field of SEO is constantly evolving, and local SEO is no exception. Google releases updates to it’s SEO algorithms fairly regularly, so it’s important to keep up to date with trends, news and best practices to ensure that your local SEO is kept in good condition.
While it does vary depending on location, SEO is generally easier and more effective for local businesses vs national businesses. When done right, you are competing with only your local area, which tends to have less competitive keywords (eg “Bristol Kitchen Company” is much easier to rank for than just “Kitchen Company”). By using the local SEO tips for UK businesses in this article as a starting point, you should be well on your way to the first page of Google!
Want to take things further? Take a look at our SEO services. We work with local UK businesses up and down the country to help them improve their search engine rankings, why not join them?