LinkedIn, the ‘professionals’ social media platform, can be one of the most powerful tools out there for your business. There are over 950 million profiles on here, so whatever it is that you are selling, you are bound to find some of your target market on LinkedIn. That said, the vast majority of people using the platform are doing so for professional/corporate reasons. High level decision makers are active on here, which makes it a platform perfect for B2B companies, but perhaps not so perfect for B2C. Check out these 7 ways to use LinkedIn to boost your UK business.
Firstly before you read on, if you’re a B2C UK business, I would recommend other social platforms. This is because the price you pay for ad spend on LinkedIn, per click, is generally higher than on other platforms. For example, Pinterest can be a great choice for many consumer brands, as well as the more mainstream Facebook, Instagram etc.
Site & Social’s 7 Ways to Use LinkedIn to Boost Your Business
1. Shine a Spotlight on Your Brand
Your LinkedIn business page is your digital storefront, so make it inviting! Upload a clear and professional profile picture and add a captivating banner image. Make sure your ‘About’ section tells the story of your UK business and highlights why it is worth following/liking.
2. Keep your posts simple, clear and engaging
Ever been stuck in a conversation where someone’s throwing around jargon you don’t understand? Don’t let that happen to your LinkedIn posts! Keep it simple and talk to your audience like you’re having a friendly chat. Break down long sentences. Ask questions to your audience to promote discussion. People appreciate businesses that speak their language.
3. Showcase Your Best Work
Have you recently carried out some stellar work, or do you have a few 5 star reviews? Make sure to shout about this stuff! LinkedIn is unapologetically ‘boasty’. People aren’t on there to have a good time, they are on there to enhance their professional repuation, spot new opportunities and boost their careers.
Don’t be afraid to shout about your successes here.
4. Engage, Don’t Just Post
Don’t be a LinkedIn scroller that doesn’t engage. Respond to comments, ask questions, and be part of the conversation in and around your industry.
Engaging with your audience shows that there’s a real person (or team) behind the business. Authenticity goes a long way.
5. Post Regularly on Your UK LinkedIn Business Page
The news feed is constantly updating with the latest posts. If you aren’t regularly uploading content for your UK business to LinkedIn, then you’re not making your business as prominent as it could be. Share industry news, celebrate successes, and give your followers a reason to keep coming back. The more consistently you post, the more you’ll stay on your follower’s new feeds.
6. Build a Community with Groups
Start or join LinkedIn groups related to your industry. It’s like hosting a networking event without leaving your desk. Engaging with your community in these groups not only boosts your credibility but also help to expand your reach.
7. Harness the Power of Recommendations
People trust recommendations. Ask your clients, colleagues, or anyone you’ve worked with to leave you a recommendation. It’s like a virtual pat on the back that future clients can see.
To Conclude, Supercharge Your LinkedIn Business Page Today!
Your LinkedIn business page is your online handshake. Make it firm, friendly, and unforgettable. Show off your brand, connect with your audience, and keep things fresh. With these seven simple steps, your UK business will be LinkedIn royalty in no time!
Interested in managed LinkedIn services for your UK business? Let’s make your business page the talk of the UK business community! Get in touch with our team at Site & Social if you are looking to fully harness the power of LinkedIn for your business.