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Boost Your UK Business with LinkedIn: 7 Simple Ways to Supercharge Your Page

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LinkedIn, the ‘professionals’ social media platform, can be one of the most powerful tools out there for your business. There are over 950 million profiles on here, so whatever it is that you are selling, you are bound to find some of your target market on LinkedIn. That said, the vast majority of people using the platform are doing so for professional/corporate reasons. High level decision makers are active on here, which makes it a platform perfect for B2B companies, but perhaps not so perfect for B2C. Check out these 7 ways to use LinkedIn to boost your UK business.

Firstly before you read on, if you’re a B2C UK business, I would recommend other social platforms. This is because the price you pay for ad spend on LinkedIn, per click, is generally higher than on other platforms. For example, Pinterest can be a great choice for many consumer brands, as well as the more mainstream Facebook, Instagram etc.

Site & Social’s 7 Ways to Use LinkedIn to Boost Your Business

UK business owner with the LinkedIn app open on a mobile phone on the login page

1. Shine a Spotlight on Your Brand

Your LinkedIn business page is your digital storefront, so make it inviting! Upload a clear and professional profile picture and add a captivating banner image. Make sure your ‘About’ section tells the story of your UK business and highlights why it is worth following/liking.

2. Keep your posts simple, clear and engaging

Ever been stuck in a conversation where someone’s throwing around jargon you don’t understand? Don’t let that happen to your LinkedIn posts! Keep it simple and talk to your audience like you’re having a friendly chat. Break down long sentences. Ask questions to your audience to promote discussion. People appreciate businesses that speak their language.

3. Showcase Your Best Work

Have you recently carried out some stellar work, or do you have a few 5 star reviews? Make sure to shout about this stuff! LinkedIn is unapologetically ‘boasty’. People aren’t on there to have a good time, they are on there to enhance their professional repuation, spot new opportunities and boost their careers.

Don’t be afraid to shout about your successes here.

4. Engage, Don’t Just Post

Don’t be a LinkedIn scroller that doesn’t engage. Respond to comments, ask questions, and be part of the conversation in and around your industry.

Engaging with your audience shows that there’s a real person (or team) behind the business. Authenticity goes a long way.

5. Post Regularly on Your UK LinkedIn Business Page

The news feed is constantly updating with the latest posts. If you aren’t regularly uploading content for your UK business to LinkedIn, then you’re not making your business as prominent as it could be. Share industry news, celebrate successes, and give your followers a reason to keep coming back. The more consistently you post, the more you’ll stay on your follower’s new feeds.

6. Build a Community with Groups

Start or join LinkedIn groups related to your industry. It’s like hosting a networking event without leaving your desk. Engaging with your community in these groups not only boosts your credibility but also help to expand your reach.

7. Harness the Power of Recommendations

People trust recommendations. Ask your clients, colleagues, or anyone you’ve worked with to leave you a recommendation. It’s like a virtual pat on the back that future clients can see.

To Conclude, Supercharge Your LinkedIn Business Page Today!

Your LinkedIn business page is your online handshake. Make it firm, friendly, and unforgettable. Show off your brand, connect with your audience, and keep things fresh. With these seven simple steps, your UK business will be LinkedIn royalty in no time!

Interested in managed LinkedIn services for your UK business? Let’s make your business page the talk of the UK business community! Get in touch with our team at Site & Social if you are looking to fully harness the power of LinkedIn for your business.

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Web Design & Social Media

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Shrink York

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“Working with Site & Social has been a breeze. Christian is incredibly attentive, even in the face of us not always knowing what we want, and more than happy to attend to little details to get the site exactly how we wanted it. I honestly would never go anywhere else now for any website needs!”

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DSB Projects Ltd.

Web Design & Social Media

“I found Christian and Site & Social through the website ‘Bark’ and he has been nothing but helpful for me from setting up our website to running our socials all at a very reasonable price as well.

He has been there day and night and answered any questions and explained in detail if I was unsure he has really helped me get my business out there and looking so professional I can’t thank him enough for his time.

It is also very simple for payments as well using a simple method called GoCardless which is protected so that you are covered if you feel uneasy about using this method.

I would highly recommend Christian and Site & Social”

Sustainable Clean Solutions

Web Design Services

“We are pleased to share our thoughts on the work of Christian, who recently completed the design of our website. Christian’s professionalism and punctuality truly set him apart. From the inception of the project to its completion, the entire process was remarkably smooth and efficient.

Christian’s creativity shone through in the website’s design, making it both visually appealing and functional. Moreover, his ability to deliver such a high-quality website within a short timeframe was truly impressive.

We are exceedingly pleased with the final result and grateful to Christian for his exceptional work. We highly recommend his services to anyone seeking a professional, creative, and efficient web designer.

Team at Sustainable Clean Solutions Ltd.”

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Axxello

Web Design Services

“I would strongly recommend using Site&Social. They exhibited remarkable flexibility, quick turnaround time, and a strong commitment to delivering a high-performing final product.

From start to finish, Site&Social demonstrated professionalism and tailored their approach to meet my specific needs. I am grateful for their exceptional work and highly recommend them to anyone in need of web development services.”

— Erick Visser, Axxello.

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Creator Space

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“We came across Site & Social because we needed a logo design for our upcoming launch of a new digital creator community. The description we gave was quite tricky to explain, we essentially wanted the C (of creator) to be made into the logo with a play on ‘space’ as in outer space.

We were blown away by the design that Christian and the Site & Social team came up with in just a couple of days. After 1 or 2 minor tweaks, which they were happy to do, we got the logo we were really hoping for! We love the design and we have really enjoyed working with Site & Social.

We are now working with them on the design and build of our website, and must say that we are really impressed with this too so far. Highly recommend! Thanks again!”

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Galaxy Football

Social Media & Web

“We have been operating a business for over the last 10 years and have inconsistently used social media to promote ad-hoc competitions, new products and customer reviews. Doing this in house was expensive, time consuming and the results we wanted were not always achieved.

Then we found Christian and Site & Social! Christian was able to tailor a package to us, using one of the packages on the site a foundation to build from.

Once the volume of posts and other services had been agreed within a couple of days, Christian helped us create an easy to use excel form which allowed to us to supply all the information to him to create posts enough for posts for the month ahead. To supply the information takes us about an hour but that’s it for the month, Christian has everything he needs. Normally this much content would have taken many hours within our normal working day.

Before we launched we received a couple of sample posts to sign off and we were all set. We could see all the scheduled posts, the content and time they were due to be published.

Since launching with Site & Social, we have received direct sales from posts, doubled our views to our website and started conversations with our customers about our social media…even some customers requesting to be featured!

We are looking to launch our new brand with Site & Social too in the next few months, Christian has advised on this best way to go about this, and this extended to now developing our new website also, so there is complete synergy across all our customer facing platforms.”

Sam Parr – Galaxy Football

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CW Garden Design

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“A few words regarding my experience having a new website creating and an old site updating by Christian at Site & Social:

My old site was tired and wasn’t mobile friendly, I wasn’t getting the customers I needed. I contacted Christian who explained the process and suggested various ways of achieving my goals. Soon I had two up to date Web sites running.

Nothing was too much trouble even when I changed my mind. He was very responsive whenever contacted.
I signed up with Christian because he wasn’t pushy and didn’t promise the impossible like most companies.
I think his price is fair too!”

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MT Photographer

Web Design Services

“It was great to work with Site and Social for my new website. From my first call with Christian the process was really slick, friendly and efficient.

I opted to have a website design created for me using the starter website package and from start to finish was a smooth process and tailored exactly to my needs! Highly recommend working with Site and Social if you want an affordable, stress free and efficient service.”

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Acorn Business Finance

Web Design Services

I was recommended to use the services of Christian by a friend as we needed a complete overhaul and refresh of our website which had become aged and not enticing to potential new clients.

From the initial conversation to the very comprehensive guide of the service we would be provided with to the finished product, I couldn’t be happier with the service and end result produced by Christian.

He was highly engaging and made collaboration easy, taking on board my wishes, wants and must haves, whilst having the artistic licence to not only produce something which looks and feel amazing, has had amazing feedback from clients, colleagues, and friends alike.

I would not hesitate to recommend Christian and his services, and have already stated to do so with clients who are looking at a new or refreshed website.

First class from start to finish, thanks Christian.

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