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6 Logo Design Tips – How to Create a Lasting Brand


It’s hard to know truly how much, or how little, your logo design actually impacts your business success and brand image through time. A great logo alone doesn’t make a great company, but it does sit at the very foundation of your brand image. At Site & Social, we have designed hundreds of logos and launched brands in many different sectors, with many different values & target audiences. Over the years we’ve learned that there are some key traits that the majority of winning logos have, and these are what I’m going to share with you now!

6 Quick Logo Design Tips

1. Logo Simplicity

Think about some of the biggest brands and companies in the world, in all different industries. Now think about their logos, in particular the logos that you remember. You’ll notice that they are nearly always very simple designs. This is a good insight to how big businesses view logo design.

Avoid cluttered designs and overly complex graphics. Often with logo design people make the mistake of overthinking it. Keep it simple!

2. Values & Personality

The first thing you should do, before you even think about designing your logo, is make sure that you’ve got a clear idea on the business’ core values, USPs, target market and brand personality.

Keep these points at the front of your mind when brainstorming logo ideas. Again though, don’t overthink it! Keep it clean and clear.

3. Versatility

This is a very practical tip – Make sure that your logo works across all the areas that you are going to use it.

These days, your logo is shown in more places than ever. On your website, business cards, social media profiles, social media posts, products, invoices.. The list goes on!

Make sure that you are able to adapt your logo so that it is clear and easy to read at several different aspect ratios and sizes.

For example, logos with lots of small, fine text might look good on your website and other places where the logo is fairly large, but in other places, such as your social media profile photo, it’ll only be shown in a small circle, and the text will likely be too small to read.

A good way to get around this is to have a logo that has 2 parts. An icon and then text. You can then use them side by side in places such as your website, but only display your icon in other places (this is exactly what we do)!

4. Timeless

Try to avoid including elements to your logo that will become outdated quickly. A truly great logo should look just as good in 20 years as it does today.

5. Typography

The font that you use is one of the most important parts of your logo design process. There are literally thousands of font styles out there, it can actually be a bit overwhelming at first.

Try to find a font that aligns well with your brand values and personality, but make sure that it is easy to read! Delicate ‘handwritting’ fonts can look really nice, but if you can’t read the words clearly then it’s not going to help you get your brand name out there.

6. Colours

There’s quite a bit of research now that has looked at how our brains perceive things based on the colours that are on show. Use this to your advantage!

A new business in the medical industry is going to work better using colours that people associate with trust, cleanliness etc., than it is with colours that evoke feelings of danger or excitement.

Logo Tips Conclusion

So there you go, 6 quick tips to help you brainstorm some logo ideas for your business.

A good logo often takes inspiration from the brand values, the industry and the target audience. Keeping it clean and clear will make it easy for people to spot, and making it unique will make it easy for people to remember.

That all said, when it really comes to it, there are no rules! These tips and tricks are just observations from some of the most successful brands that we’ve seen and been a part of, but equally sometimes the biggest brands make an impact by breaking the mould and making their own rules.

When Steve Jobs made an Apple as his logo, I’m sure there were a few eyebrows raised…

Looking to get your logo designed for you? We provide professional logo design services here at Site & Social! Please see our creative services page for more information.

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Blake House

Web Design & Social Media

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“Working with Site & Social has been a breeze. Christian is incredibly attentive, even in the face of us not always knowing what we want, and more than happy to attend to little details to get the site exactly how we wanted it. I honestly would never go anywhere else now for any website needs!”

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DSB Projects Ltd.

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“I found Christian and Site & Social through the website ‘Bark’ and he has been nothing but helpful for me from setting up our website to running our socials all at a very reasonable price as well.

He has been there day and night and answered any questions and explained in detail if I was unsure he has really helped me get my business out there and looking so professional I can’t thank him enough for his time.

It is also very simple for payments as well using a simple method called GoCardless which is protected so that you are covered if you feel uneasy about using this method.

I would highly recommend Christian and Site & Social”

Sustainable Clean Solutions

Web Design Services

“We are pleased to share our thoughts on the work of Christian, who recently completed the design of our website. Christian’s professionalism and punctuality truly set him apart. From the inception of the project to its completion, the entire process was remarkably smooth and efficient.

Christian’s creativity shone through in the website’s design, making it both visually appealing and functional. Moreover, his ability to deliver such a high-quality website within a short timeframe was truly impressive.

We are exceedingly pleased with the final result and grateful to Christian for his exceptional work. We highly recommend his services to anyone seeking a professional, creative, and efficient web designer.

Team at Sustainable Clean Solutions Ltd.”

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Web Design Services

“I would strongly recommend using Site&Social. They exhibited remarkable flexibility, quick turnaround time, and a strong commitment to delivering a high-performing final product.

From start to finish, Site&Social demonstrated professionalism and tailored their approach to meet my specific needs. I am grateful for their exceptional work and highly recommend them to anyone in need of web development services.”

— Erick Visser, Axxello.

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Digital Design Services

“We came across Site & Social because we needed a logo design for our upcoming launch of a new digital creator community. The description we gave was quite tricky to explain, we essentially wanted the C (of creator) to be made into the logo with a play on ‘space’ as in outer space.

We were blown away by the design that Christian and the Site & Social team came up with in just a couple of days. After 1 or 2 minor tweaks, which they were happy to do, we got the logo we were really hoping for! We love the design and we have really enjoyed working with Site & Social.

We are now working with them on the design and build of our website, and must say that we are really impressed with this too so far. Highly recommend! Thanks again!”

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Galaxy Football

Social Media & Web

“We have been operating a business for over the last 10 years and have inconsistently used social media to promote ad-hoc competitions, new products and customer reviews. Doing this in house was expensive, time consuming and the results we wanted were not always achieved.

Then we found Christian and Site & Social! Christian was able to tailor a package to us, using one of the packages on the site a foundation to build from.

Once the volume of posts and other services had been agreed within a couple of days, Christian helped us create an easy to use excel form which allowed to us to supply all the information to him to create posts enough for posts for the month ahead. To supply the information takes us about an hour but that’s it for the month, Christian has everything he needs. Normally this much content would have taken many hours within our normal working day.

Before we launched we received a couple of sample posts to sign off and we were all set. We could see all the scheduled posts, the content and time they were due to be published.

Since launching with Site & Social, we have received direct sales from posts, doubled our views to our website and started conversations with our customers about our social media…even some customers requesting to be featured!

We are looking to launch our new brand with Site & Social too in the next few months, Christian has advised on this best way to go about this, and this extended to now developing our new website also, so there is complete synergy across all our customer facing platforms.”

Sam Parr – Galaxy Football

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CW Garden Design

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“A few words regarding my experience having a new website creating and an old site updating by Christian at Site & Social:

My old site was tired and wasn’t mobile friendly, I wasn’t getting the customers I needed. I contacted Christian who explained the process and suggested various ways of achieving my goals. Soon I had two up to date Web sites running.

Nothing was too much trouble even when I changed my mind. He was very responsive whenever contacted.
I signed up with Christian because he wasn’t pushy and didn’t promise the impossible like most companies.
I think his price is fair too!”

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MT Photographer

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“It was great to work with Site and Social for my new website. From my first call with Christian the process was really slick, friendly and efficient.

I opted to have a website design created for me using the starter website package and from start to finish was a smooth process and tailored exactly to my needs! Highly recommend working with Site and Social if you want an affordable, stress free and efficient service.”

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I was recommended to use the services of Christian by a friend as we needed a complete overhaul and refresh of our website which had become aged and not enticing to potential new clients.

From the initial conversation to the very comprehensive guide of the service we would be provided with to the finished product, I couldn’t be happier with the service and end result produced by Christian.

He was highly engaging and made collaboration easy, taking on board my wishes, wants and must haves, whilst having the artistic licence to not only produce something which looks and feel amazing, has had amazing feedback from clients, colleagues, and friends alike.

I would not hesitate to recommend Christian and his services, and have already stated to do so with clients who are looking at a new or refreshed website.

First class from start to finish, thanks Christian.

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