It’s hard to know truly how much, or how little, your logo design actually impacts your business success and brand image through time. A great logo alone doesn’t make a great company, but it does sit at the very foundation of your brand image. At Site & Social, we have designed hundreds of logos and launched brands in many different sectors, with many different values & target audiences. Over the years we’ve learned that there are some key traits that the majority of winning logos have, and these are what I’m going to share with you now!
6 Quick Logo Design Tips
1. Logo Simplicity
Think about some of the biggest brands and companies in the world, in all different industries. Now think about their logos, in particular the logos that you remember. You’ll notice that they are nearly always very simple designs. This is a good insight to how big businesses view logo design.
Avoid cluttered designs and overly complex graphics. Often with logo design people make the mistake of overthinking it. Keep it simple!
2. Values & Personality
The first thing you should do, before you even think about designing your logo, is make sure that you’ve got a clear idea on the business’ core values, USPs, target market and brand personality.
Keep these points at the front of your mind when brainstorming logo ideas. Again though, don’t overthink it! Keep it clean and clear.
This is a very practical tip – Make sure that your logo works across all the areas that you are going to use it.
These days, your logo is shown in more places than ever. On your website, business cards, social media profiles, social media posts, products, invoices.. The list goes on!
Make sure that you are able to adapt your logo so that it is clear and easy to read at several different aspect ratios and sizes.
For example, logos with lots of small, fine text might look good on your website and other places where the logo is fairly large, but in other places, such as your social media profile photo, it’ll only be shown in a small circle, and the text will likely be too small to read.
A good way to get around this is to have a logo that has 2 parts. An icon and then text. You can then use them side by side in places such as your website, but only display your icon in other places (this is exactly what we do)!
Try to avoid including elements to your logo that will become outdated quickly. A truly great logo should look just as good in 20 years as it does today.
The font that you use is one of the most important parts of your logo design process. There are literally thousands of font styles out there, it can actually be a bit overwhelming at first.
Try to find a font that aligns well with your brand values and personality, but make sure that it is easy to read! Delicate ‘handwritting’ fonts can look really nice, but if you can’t read the words clearly then it’s not going to help you get your brand name out there.
There’s quite a bit of research now that has looked at how our brains perceive things based on the colours that are on show. Use this to your advantage!
A new business in the medical industry is going to work better using colours that people associate with trust, cleanliness etc., than it is with colours that evoke feelings of danger or excitement.
Logo Tips Conclusion
So there you go, 6 quick tips to help you brainstorm some logo ideas for your business.
A good logo often takes inspiration from the brand values, the industry and the target audience. Keeping it clean and clear will make it easy for people to spot, and making it unique will make it easy for people to remember.
That all said, when it really comes to it, there are no rules! These tips and tricks are just observations from some of the most successful brands that we’ve seen and been a part of, but equally sometimes the biggest brands make an impact by breaking the mould and making their own rules.
When Steve Jobs made an Apple as his logo, I’m sure there were a few eyebrows raised…
Looking to get your logo designed for you? We provide professional logo design services here at Site & Social! Please see our creative services page for more information.